Q

He was born in Alappuzha District, Kerala. He was the Founder President of the Kerala Students Union (KSU), the students' wing of Indian National Congress in Kerala. He was given a Govt based Responsibilty had taken things in his own hands, undermining the nascent turnaround strategy that was being put in place. Being the seasoned negotiator that he is, He is working towards a solution that will be binding on all parties — the unions, the management and the government. He is able to appreciate the complexities of integrating two separate staff forces, with different pay scales and service rules. Through his goodwill with the unions, if he is able to push through a wage cut and tougher productivity-linked compensation, he will have achieved where others failed. Who With What ?

A-Vayalar Ravi about Air India

Q

It is defined as a narrowly defined customer group seeking a distinctive mix of benefits. It can be called as micro-segment which is small, profitable, with less number of competitors where the consumer is willing to pay a premium for the offerings. Usually This type brands commands a premium since it satisfies some distinct set of consumer needs. All these descriptions fit the category in which Sensodyne operates. What is term to describe this Category ?

A-Niche (Niche Market,Niche Brand)

Q

Anna Wintour is the British-born editor-in-chief of American Vogue, a position she has held since 1988. Lauren a former Wintour assistant who left Vogue for Departures along with Richard Story, wrote the book after a writing workshop he suggested she take. It was eagerly anticipated for its supposed insider portrait of Wintour prior to its publication. Wintour told The New York Times, "I always enjoy a great piece of fiction. I haven't decided whether I am going to read it or not." In the novel, Miranda has many similarities to Wintour—among them, she is British, has two children,and is described as a major contributor to the Met. Which Book ?

A-The Devil Wears Prada

Q

The Sanskrit word which means "wrought silver" or a coin of silver. The word was coined by Pashtun (Afghan) Emperor Sher Shah Suri during his brief rule of India between (1540–1545). It was used for the silver coin weighing 178 grains. He also introduced copper coins called Dam and gold coins called Mohur that weighed 169 grains. Later on, the Mughal Emperors standardised this coinage of tri-metalism across the sub-continent in order to consolidate the monetary system. Which Word ?

A-Rupee

Q

He was co-founder and became CEO of Praja Inc. "Praja" from a Sanskrit word "Praja" which means "citizen" or "common people". The goals of the company ranged from allowing common people to access information without restriction to providing a testbed for various management ideas. The company eventually laid off 1/3 of its workforce and was sold to TIBCO. At the time of his passing, he was still on the board of TiE, The Indus Entrepreneurs. Who ?

Ans: CK Prahalad