Q

The 20th-century mass-market format was pioneered by German publisher Albatross Books in 1931, but the experiment was cut short. It was an immediate financial success in the UK in 1935, when Penguin Books adopted many of Albatross' innovations, including a conspicuous logo and color-coded covers for different genres. Allen Lane (British publisher) bought certain rights from publishers, ordered huge print runs to keep unit prices low and looked to non-traditional book-selling retail locations. Booksellers were initially reluctant to buy his books, but when Woolworths placed a large order, the books sold extremely well. After that initial success, booksellers were no longer reluctant to stock them and the word "Penguin" became closely associated with the format. What ?

A-Paperback Books

Q

In the Persian Empire, people would pour grape juice concentrate over snow - in a bowl - and eat this as a treat. In particular this was consumed when the weather was hot. Either snow would be saved in the cool-keeping underground chambers or taken from fresh snow that may still have remained at the top of the mountains by the summer capital - Hagmatana, Ecbatana or Hamedan of today. In 400 BC, the Persians went further and invented a special chilled food, made of rose water and vermicelli which was served to royalty during summers. What ?

A-Ice Cream

Q

The word is actually a borrowing from the Persian language. In Afghan Persian the word often means money or cash. Medieval-era trade routes that spanned the Arabian Sea between India, the Arab regions and East Africa spread the usage of Indian and Arabic currency terms across these areas. Which Word ?

A-Paisa

Q

A website using the name humorously claims the "Club's" "founder" as pilot and design engineer Lawrence Sperry along with "socialite Mrs. Waldo Polk" citing their possibly anecdotal flight in an autopilot-equipped Curtiss Flying Boat near New York in November 1916. The American transportation authority NTSB reports a documented case in which sexual activity is at least partly responsible for an aviation accident. In November 2007 the BBC reported a story headlined "Airline Bans A380 _________" about a measure taken by Singapore Airlines. The airline asked their first class passengers shortly after the introduction of their new Airbus A380 to respect the law. The twelve first class cabins have double beds, but are not soundproof. What Term ?

A-Mile High Club

Q

The 70s saw the Its venture into the fast food business with the opening of Delhi's first fast food restaurant in 1977 . A subsequently addition was the waiter-served first "The Potpourri" restaurant also adjacent, by the time it had become a CP landmark, offering people western fast food like burgers, pizzas and foot longs, plus an ice cream parlour with 21 flavours. The coming two decades saw the company starting a Central Kitchen and Family-style restaurants at Vasant Vihar, Chanakya cinema complex, Chanakyapuri, Defence Colony, Noida and various other locations in the NCR. In the subsequently years even though MNC chains like McDonald's made inroads into its share, in 2000 it retained 40 per cent of the Delhi market. The group subsequently diversified into business hotels opening one at Noida and another at Panipat, and set up food processing plants in Okhla and Noida, near Delhi. Which Company ?

A-Nirulas