Thursday, April 14, 2011

Q

In 1962, "A Guy whose Middle name was Edward" began buying stock in the company after noticing a pattern in the price direction of its stock whenever the company closed a mill. Eventually, he acknowledged that the textile business was waning and company's financial situation was not going to improve. In 1964, Stanton made a verbal tender offer of $11½ per share for the company to buy back his shares. He agreed to the deal. A few weeks later, he received the tender offer in writing, but the tender offer was for only $11⅜. He later admitted that this lower, undercutting offer made him angry. Instead of selling at the slightly lower price, He decided to buy more of the stock to take control of the company and fire Stanton . However, this put him in situation where he was now majority owner of a textile business that was failing. Who and Which Co ?

A-Warren Buffett & Berkshire Hathway

Q

While the campaign reinforces the positioning of just like home drink, this time, the company has captured the idea of nostalgia in a bottle by talking about first love through the tagline 'Khatti Meethi Yaadon Ka Ras'. The television commercial titled First Love, showcases how the protagonist goes down memory lane to reminisce the days of his childhood love - his first love -thanks to a bottle of lemonade, a drink preferred most in summer, through the ages. That memory is rekindled in the mind of the protagonist the minute he takes a sip of the brand; he conveys that to his childhood sweetheart - now, his wife. Which Brand ?

A-Minute Maid Nimbu Fresh

Q

The Times of India in its Thursday March 31 edition, printed two words - Think Blue - on its power jacket many thought it was to honor India's win over Pakistan in the ongoing ICC Cricket World Cup. The newspaper even had the headlines changed from black to blue. It was an innovation by the Another Company. The company kick started its Think Blue campaign showcasing its 'technology being responsible towards the environment' concept. Which Co ?

A-Volkswagen

Q

Mudra Max is fully aware of the excitement our cricketers are generating these days. And, cashing in on this cricket fever, the OOH agency has fully wrapped and branded the trains of Delhi Metro running on the Delhi Airport Metro express line, which links the Indira Gandhi International airport with the New Delhi metro station. The entire length of the train showcases Mahendra Singh Dhoni, Virender Sehwag, Harbhajan Singh, Suresh Raina and Virat Kohli staring at passers-by and spreading the OOH campaign. The train branding started on March 28, and will continue till mid-April. This is the first time that a metro train was wrapped by an advertiser. Which Brand ?

A-Pepsi