While the campaign reinforces the positioning of just like home drink, this time, the company has captured the idea of nostalgia in a bottle by talking about first love through the tagline 'Khatti Meethi Yaadon Ka Ras'. The television commercial titled First Love, showcases how the protagonist goes down memory lane to reminisce the days of his childhood love - his first love -thanks to a bottle of lemonade, a drink preferred most in summer, through the ages. That memory is rekindled in the mind of the protagonist the minute he takes a sip of the brand; he conveys that to his childhood sweetheart - now, his wife. Which Brand ?
A-Minute Maid Nimbu Fresh
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