The swan wasn`t from the logo from the start. In 1895, when Daniel started his own business, he chose the traditional edeilweiss flower as a symbol for his creations. Edeilweiss flower is indeed very delicate and pure, perfect for a logo, but sooner his business expanded and he needed a more cosmopolitan logo and he came across the swan. A well-thought movement, the swan is worldwide understood as a symbol of grace, purity and feminity. Which Brand ?
A-Swarovski
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