Many reckon one of the reasons Barack Obama won the race to the White House was his belief in the power of the cellphone as a mass campaign tool. Team Mamata is looking to unleash an home-grown version of the Obama magic by leveraging the mass penetration levels of the mobile phone as a potent campaigning device during the upcoming West Bengal assembly elections. Their Advisor decided to promote the party through Mobile Phones. Using SMS is also considered a far more economical way of campaigning which increases voter turnout at a fraction of the cost. Who is their Advisor ?
A-Saaber Bhatia
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