In line with the strategy of bringing in global brands from its portfolio, GSK has launched its brand in India. This is GSK's second foray into the Indian oral care market. Earlier the company had launched its toothpaste brand Aquafresh which was later withdrawn from the Indian market. It is a global leader in the premium category of its products in various markets like USA. The brand has been around since 1960 came into GSK fold in 2001. GSK bough the brand from its original owner Block Drug Company INC. Which Brand ?
A-Sensodyne
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