"Retail Store", which started the concept of 'Sabse Sasta Din' a few years ago, is now selling the "Tata Product". "There is a lot of commonality between "Retail Store" consumers and prospective "Tata Product" buyers. "Retail Store" as a concept appeals to the masses and they are trying to see how can they sell "Tata Product", which has a similar positioning. This is the first time a retail chain is selling a this product in the country. "Retail Store" has already sold more than 450 "Tata Product" since the experiment. That is more than 5% of "Tata Product" sales in February 2010. "Retail Store" customers, mostly value conscious people, will directly fit in the profile of "Tata Product" buyers. Identify The Retail Store and Tata Product ?
A-Tata Nano & Big Bazaar
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