The person who may be the biggest celebrity pitchman in the world is not earning a penny for his work. He said how much his BlackBerry means to him and how he is dreading the prospect of being forced to give it up, because of legal and security concerns. People always want the celebrity to be a good fit with your brand, and nobody can be considered a better communicator right now than him. It is estimated that an endorsement by him would be worth $25 million. “It couldn’t have a better spokesperson.” Who for Blackberry ?
A-Barrack Obama
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