Q

In 1995, the authors of a book called The Discipline of Market Leaders colluded to manipulate their book onto the best seller charts. The authors allegedly purchased over 10,000 copies of their own book in small and strategically placed orders at bookstores. Because of the ancillary benefits of making on it the authors felt that buying their own work was an investment that would pay for itself. The book climbed to #8 where it sat for 15 weeks. Although such efforts are not illegal, they are considered unethical by publishers. What am i talking about ?

A-The New York Times Best Seller list