Sunday, April 10, 2011

Q

It was 1992 when Vinita Jain started her dream project mostly to export, has set up an R&D centre in Switzerland to get a blend of Swiss biotechnology and ayurveda and today she is credited with making Ayurvedic beauty products fashionable. EVERY two months, Vinita Jain takes off to Switzerland for about 10 days or so to oversee her team of doctors, biotechnologists and scientists. The team, based in Switzerland, comprises exclusively-owned research and development headquarters. Demi Moore, Kate Moss, Prince Charles and the royal families of Dubai and Saudi Arabia are just some celebrity names that figure in regular consumer base. That the trademark green and white jars now draw immediate brand recall from consumers across various cross-sections and income groups is an indication of success that has come in quick time. Which Brand ?

A-Biotique

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