Q

It is a ayurvedic/herbal brand founded in 1940 by C. R. Kesavan Vaidyar. C. R. Kesavan Vaidyar studied the traditional Indian system of medicine and was awarded the Vaidyaratnam title by K.C. Manavikraman, the Zamorin of Kozhikode in 1953. He started manufacturing an ayurvedic brand from near Thrissur in Kerala. When he first made the brand, Ayurveda was not very well known or used in non-medicinal products. In the beginning Kesavan Vaidyar traveled on foot or by bus carrying the wooden case all by himself. There were harsh times when he even traveled by holding onto the ladder on the back of the bus and slept outside shops waiting for them to open, so that he could sell his product to them. Now the brand is exported to several western, Middle Eastern and far eastern countries. Which Brand ?

A-Chandrika