Q

It has unveiled a new identity designed to further establish the brand , targeting the next generation consumers with the new tag line, ‘A Step Ahead’. The re-branding and repositioning comes on the eve of crossing the 10-million subscriber mark in India since its Indian launch in March, 2009. It has incorporated the new tag line, ‘A Step Ahead,’ in the same red box as its logo. The symbol of a white egg with the brand name is still there. Earlier, it used to be two red boxes side-by-side, with a white egg symbol in one, and the brand name in the next one. The white egg symbolizes simplicity and genius. Which Brand ?

A-MTS