Q

After graduating from Harvard, he returned to his master's degree alma mater, the IIMA. But he soon returned to the United States, when in 1977, he was hired by the Stephen M. Ross School of Business at the University of Michigan, where he advanced to the top tenured appointment as a full professor. In 2005, he earned the university's highest distinction, Distinguished University Professor. On April 16, 2010, he died of a previously undiagnosed lung illness in San Diego, California. He was sixty eight years old at the time of his death, but he left a large body of work behind. Who ?

A-CK Prahalad

Q

While his company was successfully selling sweet chocolate products, Milton knew that a fortune lay in making and selling milk chocolate products. Milton built a milk-processing plant in the year 1896, so he could create and refine a recipe for milk chocolate candies. In 1907, he introduced his flagship candy. Initially they were individually wrapped by hand in squares of foil, and the introduction of machine wrapping in 1921 simplified the process while adding the small paper ribbon to the top of the package to indicate that it was a genuine product. The product was trademarked three years later and went on to become one of the most successful and well-known products ever produced by the company. Now, 80 million are produced each day. Which Company ?

A-Hershey & Hershey Kisses

Q

"Retail Store", which started the concept of 'Sabse Sasta Din' a few years ago, is now selling the "Tata Product". "There is a lot of commonality between "Retail Store" consumers and prospective "Tata Product" buyers. "Retail Store" as a concept appeals to the masses and they are trying to see how can they sell "Tata Product", which has a similar positioning. This is the first time a retail chain is selling a this product in the country. "Retail Store" has already sold more than 450 "Tata Product" since the experiment. That is more than 5% of "Tata Product" sales in February 2010. "Retail Store" customers, mostly value conscious people, will directly fit in the profile of "Tata Product" buyers. Identify The Retail Store and Tata Product ?


A-Tata Nano & Big Bazaar

Q

Who is being personified ?

(Hint:He is chief executive of Russia's Digital Sky Technologies. He has invested hundreds of millions of dollars in Facebook, Zynga and Groupon. )


Ans: Yuri Milner

Q

What is this ?


A-Sprite University of Freshology

Q

In 1850, he became a telegraph messenger boy in the Pittsburgh Office of the Ohio Telegraph Company, at $2.50 per week, following the recommendation of his uncle. His new job gave him many benefits including free admission to the local theater. This made him appreciate Shakespeare's work. He was a very hard worker and would memorize all of the locations of Pittsburgh's businesses and the faces of important men. He made many connections this way. He also paid close attention to the telegraph's instruments and within a year was promoted as an operator. Who ?

A-Andrew Carnegie

Q

William Addis of England is believed to have produced the first mass-produced "The Generic Product" in 1780. In 1770 he had been jailed for causing a riot; while in prison he decided that the method used to cleansing could be improved, so he took a small animal bone, drilled small holes in it, obtained some bristles from a guard, tied them in tufts, passed the tufts through the holes on the bone, and glued them. He soon became very wealthy. He died in 1808, and left the business to his eldest son, also called William; the company continues to this day. Which Product is being talked about here ?

A-Toothbrush