Nestle felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, which was a staple drink of the US military. Nestle production and sales rose in the wartime economy. Which Co ?
A-Nescafe
Thursday, March 10, 2011
Q
The brand of soap from the Anchor Group of Companies has got a new brand ambassador who has a had new success and is the daughter of a famous actor. The brand had captured consumer's attention with its high profile campaign featuring the brand ambassador as a well known actress. It roped in the well known actress at her early stages of acting career. The well known actress went on to become a very popular star in recent years and the brand benefited a lot through the association. Now She has moved along to endorse a Rival brand of soaps. It retains its tag-line "Be a Lady". Which Brand ?
A-Dyna
A-Dyna
Q
In line with the strategy of bringing in global brands from its portfolio, GSK has launched its brand in India. This is GSK's second foray into the Indian oral care market. Earlier the company had launched its toothpaste brand Aquafresh which was later withdrawn from the Indian market. It is a global leader in the premium category of its products in various markets like USA. The brand has been around since 1960 came into GSK fold in 2001. GSK bough the brand from its original owner Block Drug Company INC. Which Brand ?
A-Sensodyne
A-Sensodyne
Q
Q
The spring in Southern France from is was called Les Bouillens. It has been used as a spa since Roman times. Local doctor Louis bought the spring in 1898 and operated a commercial spa there; he also bottled the water for sale. He later sold the spring to Sir Saint-John Harmsworth a wealthy British visitor. Harmsworth was the younger brother of the newspaper magnates Lord Northcliffe and Lord Rothermere. He had come to France to learn the language. Dr. Louis showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money. Harmsworth closed the spa, as spas were becoming unfashionable. He started bottling the water in distinctive green bottles. The shape was that of the Indian clubs Harmsworth used for exercise. Which Brand ?
A-Perrier
A-Perrier
Q
Q
It owns Dragonair. It was founded on 24 September 1946 by American Roy C. Farrell and Australian Sydney H. de Kantzow, with each man putting up HK$1 to register the airline. Its major shareholders are Swire Pacific and Air China. It currently holds the title of the world's third largest airline. It is a founding member of the Oneworld alliance, with its subsidiary, Dragonair, as an affiliate member. The airline was awarded the title 2009 Airline of the Year by Skytrax. Which Airline ?
A-Cathay Pacific
A-Cathay Pacific
Subscribe to:
Posts (Atom)

