Q

A Stanford Business School analysis found that the majority of book buyers use this for buying ideas. The study concluded that lesser-known writers get the biggest benefit from being on it. It may not be a reflection of overall book sales; a book that never makes it can outsell books on it. It reflects sales in a given week, not total sales. What am i talking about ?

A-The New York Times Best Seller list

Q

He started as a telegrapher and by the 1860s had investments in railroads, railroad sleeping cars, bridges and oil derricks. He built further wealth as a bond salesman raising money for American enterprise in Europe. He earned most of his fortune in the steel industry. He sold his steel company in 1901 for $480 million to J.P. Morgan, who created U.S. Steel. He devoted the remainder of his life to large-scale philanthropy, with special emphasis on local libraries, world peace, education and scientific research. Who ?

A-Andrew Carnegie

Q

Nestle felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, which was a staple drink of the US military. Nestle production and sales rose in the wartime economy. Which Co ?

A-Nescafe

Q

The brand of soap from the Anchor Group of Companies has got a new brand ambassador who has a had new success and is the daughter of a famous actor. The brand had captured consumer's attention with its high profile campaign featuring the brand ambassador as a well known actress. It roped in the well known actress at her early stages of acting career. The well known actress went on to become a very popular star in recent years and the brand benefited a lot through the association. Now She has moved along to endorse a Rival brand of soaps. It retains its tag-line "Be a Lady". Which Brand ?

A-Dyna

Q

In line with the strategy of bringing in global brands from its portfolio, GSK has launched its brand in India. This is GSK's second foray into the Indian oral care market. Earlier the company had launched its toothpaste brand Aquafresh which was later withdrawn from the Indian market. It is a global leader in the premium category of its products in various markets like USA. The brand has been around since 1960 came into GSK fold in 2001. GSK bough the brand from its original owner Block Drug Company INC. Which Brand ?

A-Sensodyne

Q

Like Smirnoff throws a party to popularize its brand of Vodka this brand has this website to popularize its brand
























Ans:Fevicol

Q

The spring in Southern France from is was called Les Bouillens. It has been used as a spa since Roman times. Local doctor Louis bought the spring in 1898 and operated a commercial spa there; he also bottled the water for sale. He later sold the spring to Sir Saint-John Harmsworth a wealthy British visitor. Harmsworth was the younger brother of the newspaper magnates Lord Northcliffe and Lord Rothermere. He had come to France to learn the language. Dr. Louis showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money. Harmsworth closed the spa, as spas were becoming unfashionable. He started bottling the water in distinctive green bottles. The shape was that of the Indian clubs Harmsworth used for exercise. Which Brand ?

A-Perrier