It was launched in 1994 as a range of jewellery and jewellery watches meant for the European & American markets. It started in 1995 and challenged the established family jeweller system prevalent in India. But things began to change globally around this time, and the West entered a protracted period of slow economic growth followed by recession. It pioneered the concept of branded jewellery and ornaments in India. It is India’s largest and fastest growing jewellery brand in India. The brand introduced innovations like Karatmeter, the only non destructive means to check the purity of gold and machine made jewellery. Which Brand ?
A-Tanishq
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