The radio brand has entered into a content tie-up with Cricket Radio, part of the Dubai-based Channel 2 Group. Former cricketer Kapil Dev, who led India to a World Cup win in 1983, will be a part of stations programmes centred on the tournament—such as Paaji da Jawab Nehi, Paaji Agla Match Ka Scene Kya Hai and Paaji Ki Class—and play his favourite songs for listeners. Paaji is an honorific that Dev is known by. Which Channel ?
A-Radio Mirchi
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