Q

• It is a brand from the house of Siyaram . It is an international brand of worsted textile which was acquired by Siyaram in 1995. This is one of the very few brands in the consumer space which have an " Initial " along with the brand name.
• The famous endorsers for it was the tennis duo Mahesh Bhupati and Leander Paes. These tennis stars were roped in when they were in the peak of their careers.
• It was endorsed by the entire South African cricket team. The South African team was considered to be very professional and clean. Hanse Cronje , the celebrated SA captain was accused of match fixing. This forced the brand to shelve the entire campaign.
• At one point of time Geoff Boycott also endorsed the brand. Then for a long period, the brand kept off the celebrity bandwagon.
• It was later endorsed by Ms Priyanka Chopra and Now Hrthik Roshan.

A-J. Hampstead