Harmsworth marketed the product in Britain at a time when Frenchness was seen as 'chic' and aspirational to the middle classes. It was advertised as the Champagne of mineral water . Advertising in newspapers like the Daily Mail established the brand. Some 95% of sales were in Britain and the U.S. Its reputation for purity suffered a blow in 1990 when a laboratory in North Carolina in the United States found Benzene, a carcinogen, in several bottles. It stated that it was an isolated incident of a worker having made a mistake in the filtering procedure and that the spring itself was unpolluted. The incident ultimately led to the worldwide withdrawal of the product, some 160 million bottles. Which Brand ?
A-Perrier
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